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Agencies & Partners
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Agency managementBenchmark on Innovative brand tracking suppliers
Read more about "Benchmark on Innovative brand tracking suppliers" -
ChannelsInfluencersInfluencersData & analyticsUnlocking brand value with social communities
Read more about "Unlocking brand value with social communities"Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
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Agency managementSurvey on Managing global agency rosters
Read more about "Survey on Managing global agency rosters" -
Agency review & pitchingMarketing procurementBenchmark on Recommended digital content agencies in Europe
Read more about "Benchmark on Recommended digital content agencies in Europe"WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.
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Agency managementMarketing procurementData & analyticsBenchmark an Introduction to sourcing Consumer Insights
Read more about "Benchmark an Introduction to sourcing Consumer Insights"WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
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Agency managementMarketing procurementBenchmark an Introduction to sourcing Ad Production
Read more about "Benchmark an Introduction to sourcing Ad Production"WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…
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Agency review & pitchingMarketing procurementSurvey into global media pitching and use of consultants
Read more about "Survey into global media pitching and use of consultants"This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…
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Agency rostersMarketing procurementData & analyticsSurvey results on Managing insight supplier communities
Read more about "Survey results on Managing insight supplier communities"Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
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Agency review & pitchingMarketing procurementBenchmark on Customer journey and innovation suppliers
Read more about "Benchmark on Customer journey and innovation suppliers"WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer…
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Agency review & pitchingMarketing procurementBenchmark on innnovation partner and business disruptor suppliers
Read more about "Benchmark on innnovation partner and business disruptor suppliers"WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…
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Agency review & pitchingMarketing procurementBenchmark on the digital video vendors used by members
Read more about "Benchmark on the digital video vendors used by members"WFA benchmark looking at the specialist digital video vendors used by members.
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Agency remuneration & contractsSurvey results on Media Agency Remuneration 2016
Read more about "Survey results on Media Agency Remuneration 2016"WFA surveyed members on the the subject of media agency remuneration in Q4 2015.
Our upcoming events
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Join us to explore TikTok’s latest generative AI products and what they mean for brands.
About WFA
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Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.